There is no shortage of events in Los Angeles regarding lifestyle, beauty, and trends. It’s particularly exciting for me when I get to attend these types of events with friends of mine who live in the States and share similar passions as myself. Over the weekend, I went to the famed BeautyCon L.A. festival with my dear friend, Kelly Rowland, and her business partner, Sheika Daley. BeautyCon L.A. is a large conference where influencers, celebrities, beauty professionals, and enthusiasts alike come together to celebrate all things beauty-related and fabulous!
Kelly and I made our rounds through the conference visiting various booths to meet reps and professionals from the wide array of brands on-site. The QVC booth was one of our favorites as it housed a number of brands, influencers, and makeup artists, including Mally Roncal, founder of Mally Beauty. The Lime Crime booth was the most popular as it was packed with the longest lines in the convention; but it made perfect sense because their unique packaging & product assortment for all skin types was perfection. Carol’s Daughter was also exhibiting, and the scents to their haircare products were simply divine. I can’t wait to use the full collection I got. We finished up at the NYX Cosmetics booth to get a peek at their latest collections. Their booth was setup for demonstration and “how to” stations to help teach new make-up artists the best trends in the beauty world, and it was very fun to watch people in their element.
Overall, this was a great event for beauty enthusiasts to learn about new products and beauty trends. It was certainly great research for myself as I plan to venture into the realm of beauty in the near future. Looking forward to sharing that with you soon!